Bobby Gould

Bobby Gould's appointment as Cheltenham Town manager in January 2003 ended his 18-month absence from the dugout.

His most recent appointment before joining the Robins was at Cardiff City, where he took over as manager in August 2000 shortly after the arrival of Sam Hammam as owner. He later moved to Director of Football following the arrival of Alan Cork as first team coach and left the Bluebirds in July 2001. Since then he has become a familiar figure on television and radio as a pundit.

Born in Coventry, Bobby began his playing career as a young striker with Coventry City in 1962 and helped the Sky Blues win the Division Two Championship in 1966-67.

He then signed for Arsenal and spent two and a half years at Highbury before moving on to Wolves, where he enjoyed two spells, West Bromwich Albion, Bristol City, West Ham, Bristol Rovers and Hereford United.

Following his retirement, Bobby moved into coaching and held posts at Charlton, Wimbledon, Aldershot and Chelsea before landing his first management job at Bristol Rovers in 1981.

After two years with Rovers he was given the top job at his home club Coventry City, then in the old first division, and it was during this period he gained a reputation as a spotter of talent in the lower divisions.

Results were very encouraging at first but by Christmas 1984 the Sky Blues were struggling and he was dismissed, although two years later the team he had helped to build went on to win the FA Cup.

Following another spell with Bristol Rovers, Bobby returned to the First Division to replace Dave Bassett at Wimbledon, in 1987.

There he achieved his greatest triumph as a manager when the 'Crazy Gang' team won the FA Cup in 1988, beating Liverpool 1-0 in the final.

The Dons managed two more seasons of relative mid-table success before Bobby returned to his native Midlands to try and re-awaken the sleeping giant that was West Bromwich Albion.

However the club suffered relegation to the old Division Three and Bobby was unable to take them straight back up.

In 1992 he returned to manage Coventry and steered the club through the inaugural season of the Premiership.

The following season financial pressures forced him to sell some key players and he resigned following a 5-1 defeat at QPR in October 1993.

Bobby's next appointment was his most high profile as he took charge of the Welsh national team. It was always going to be a difficult job as the Welsh team of the mid to late 90s was not blessed with the amount of talented players available now.

Gould came in for criticism following a couple of heavy defeats and the team's failure to make an impression on the qualifying groups for the 1998 World Cup and 2000 European Championships. He resigned following a 4-0 defeat away to Italy in June 1999.

Returning to management with Cheltenham, with 20 games of the season remaining, Bobby was faced with the task of pulling the club out of the relegation zone and preventing an immediate return to the Third Division. Despite all his experience he was unable to save them the drop and Town went straight back down.

The 2003/04 season did not begin well for The Robins, who were lying in 19th place in the table after 14 games when Gould handed in his resignation.

His departure came shortly after Cheltenham's 2-0 home defeat to Rochdale on October 18, almost ten months after his arrival at Whaddon Road.

Honours (1)
  • domestic-trophies
    • MK Dons:
      • FA Cup Winners, (1987-01-01)
start date
Finish date