Key Contacts

Richard Bevan - Chief Executive

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Richard was appointed to the post of Chief Executive of the League Managers Association in January 2008.

Richard is a prominent character in the world of sport and business. He joined the Professional Cricketers’ Association in 1996 & became Chief Executive in 2001 to 2007, developing the profile and business of the organisation to becoming a major player in world of cricket. Richard was also a founding Director of the Federation of International Cricketers’ Associations. He is also a Trustee of the Team England Player Partnership & member of the Professional Players’ Federation (the umbrella body for all players’ associations including the PFA, PGA, PRA, PCA and Jockeys’ Association).

Richard Bevan, has also recently been appointed Chairman of The board of The Caribbean Premier League (CPL). The Caribbean Premier League (CPL) is the newest addition to the yearly cricket calendar drawing some of the most talented cricket players to the colorful Caribbean.  The inaugural Limacol Caribbean Premier League held in Summer 2013 was a massive success with a record breaking quarter of a million people attending the matches across six countries and the action being beamed into more than 135 million homes across the globe. 

Richard grew up in Shropshire and lives in Manchester with his wife Suzanne Goddard QC a specialist criminal barrister. He held an International Rally Driving License for six years and competed in three RAC Rallies. He played football and cricket to a high amateur standard and plays golf off a five handicap. Richard played football for 12 years for the Liverpool & Shropshire Ramblers & was football coach at Concord College Shropshire from 1984 – 1987. His abiding interest is business of sport!

Sue McKellar (McCann) - Board Director of LMA Newmedia Limited

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Sue has worked for the LMA since 2005. Initially joining the organisation to supply exclusive interviews with managers for the LMA website she now fulfils the dual role of Premier League managers representative and Director of Communications.

Sue brings a wealth of football and broadcast experience to the LMA that includes 5 years working as Sales & Promotions Manager for Crystal Palace Football Club and 12 years as a Producer with Sky Sports. As well as an extensive contacts list of British football managers Sue has a network of international manager contacts gained whilst travelling world wide to produce Sky Sports News coverage of England international matches for 5 years. In addition Sue has also worked as an Account Manager in both product and recruitment advertising agencies working on blue chip accounts such as Saab, Lloyds Bank and Royal Mail.

In conjunction with Richard Bevan Sue deals with all matters involving the LMA's Premier League managers; meeting and speaking with each manager at regular intervals throughout the year. In her role as Director of Communications Sue conducts interviews for the LMA's 'The Manager' magazine and is involved with the development and execution of the LMA's media strategy. 

Lindsay Gordon - Director - In House Lawyer

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Lindsay joined the LMA in January 2015 having worked in private practice for the past 10 years. During her time in private practice Lindsay established a well-regarded sports niche and was recognised in the 2014 and 2015 editions of the Legal 500 for her work advising clubs, managers, coaches and players across a range of sports.

Lindsay is responsible for advising members on all employment related matters including contract queries, technical and disciplinary issues and integrity matters.

Wayne Allison - Technical Director

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Wayne is currently the Technical Director of the League Managers Association. He previously worked as the Coach Inclusion and Diversity Manager at the Football Association and prior to that as the organisation’s Coaching Research Manager, responsible for providing the underpinning knowledge of research to inform policy to support and enhance coach education and development. 

Wayne is a former professional footballer who holds the full range of UEFA coaching qualifications, including the UEFA Pro Licence and has also been on the coaching staff at several professional clubs. Wayne has a PhD in Sport Exercise Science and Coaching and is co-author of Advances in Coach Education and Development: From research to practice.

Wayne is also a non-executive director of UK Coaching and sits on their HR and Remuneration Committee and has recently been appointed to the Sports Resolutions’ Panel of Arbitrators and Mediators.

Ali Betson - Member Services Director

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Ali joined the LMA in March 2013 and was appointed Member Services Director in June 2017.

Ali was previously a BBC journalist responsible for news reporting, writing and reading news bulletins, and producing programmes. Interviewees included the Prime Minister, the Chancellor of the Exchequer and members of the royal family. In addition, Ali provided PR services to a number of charities, including the Campaign to Protect Rural England and Red Balloon Learner Centres.

John Duncan - Technical Manager

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John's responsibilities at the League Managers Association include being our representative on the Technical Liason Group and attending meetings of the Professional Game Match Officials Board. He is also a Match Delegate at Barclays Premier League matches.

His managerial career started as Player/Manager at Scunthorpe United and included two spells at Chesterfield, during which time the club achieved two promotions and won through to an FA Cup Semi-Final in 1995. In addition, John had a short spell at Hartlepool United and three seasons at Ipswich Town .

A qualified teacher, John started his career at his hometown club Dundee where he won a League Cup Winners medal, before transferring to Tottenham Hotspur in 1974 for a fee of £160,000. In a relatively unsuccessful Spurs side, going through a transitional period, John had an excellent scoring record getting 62 goals in 118 appearances, and was a key member of the Spurs team that regained their place in the old First Division in 1977/78. He was later transferred to Derby County, before starting out on his managerial career.

Mark Farthing - Head of Commercial (Football)

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Mark joined the LMA in June 2015 as Member Services & Commercial Executive and assists with the delivery of the LMA Member Services Programme as well as the Commercial Programme and Partnership Network.

Having completed his apprenticeship at Luton Town FC, Mark decided to go to the University of Derby to study a BA in Creative Writing. After graduating in 2012, Mark became heavily involved in the administration of University sport leading to his election as Student Director of British Universities & Colleges Sport (BUCS), a one year non-executive position on the BUCS Board.

Mark still plays non-league football, although his box to box days are long behind him.

Rebecca Gentle - Head of Member Services

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Rebecca joined the LMA in July 2016 as Member Services Executive.

After graduating from Loughborough University with a Sport Management degree, Rebecca spent 5 years working in the travel industry with TUI Travel, organising worldwide sports trips for amateur clubs and schools.

Rebecca also volunteered at various sports events, the highlight being the London 2012 Olympics, where she worked in the Athlete’s Village and Aquatics Centre.

Elena Murphy - Head of Commercial (Brands)

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Elena joined the LMA in March 2017 and is responsible for the delivery of the LMA's annual events, as well as partner account management and rights delivery across the commercial department.

Elena moved to England from Australia after graduating with a Bachelor of Science and a Bachelor of Arts (Global) from Monash University. Previously, she also studied in both France and the Netherlands, and combines a love of travel and culture with a passion for fitness and football.

Elena volunteered as a surf lifesaver for 5 years in her hometown of Melbourne, as well as coaching a youth football team and refereeing in her spare time. She currently plays football in the West Midlands Women's Div 1 (North).

Emma Causer - Office Administrator

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Emma initially joined the LMA as Member Services Executive in July 2012. Following the arrival of her second son in 2013 Emma took a career break, but returned to the LMA in the spring of 2016 as Office Administrator. Emma's role provides support to the office which includes events preparation, member communications, the administration of the CPFMA course and subscription renewals. 

Previously Emma spent 10 years in the horse racing industry, both at racecourse and head office level. She held a number of posts, including racecourse marketing manager, commercial executive and events executive.

Away from the office Emma is a keen fundraiser for the Children's Ward at Queens hospital, a darts player and heavily involved in the local bowls team.

Gabriella Ward - Communications and Partnerships Manager

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Gabby started working at the LMA in September 2018. Gabby joined the team after graduating from UCFB Wembley with First Class Honours in International Football Business.

Gabby's previous experience includes hospitality and event based roles at Tottenham Hotspur FC and IMG Club Wembley, alongside her university studies. In addition, she has worked in Social Media in her roles at The Offside Rule Podcast and Dugout. 

Sophie Cliff - Member Services Executive

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Sophie joined the LMA in November 2020 as a Member Services Executive. 

After graduating from Manchester Metropolitan University with a Masters in Coaching and Sports Development, she spent a year teaching at the University, before taking a full time role at Brookes Sport and for the last 8 years Sophie has been working primarily within in the world of Golf; organising events, players and corporate partners around the world.

Sophie was also a keen Hockey player having played to senior International level for Wales. However, she now spends her time away from the office competing with her horse. 


League Managers Association
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