The LMA aims to increase funding, remit and visibility of In The Game: The LMA Charity in order to broaden its assistance levels to members and increase its contribution to the wider community. 

The charity is an integral part of the LMA's commitment to helping former, current and future members and their families who have fallen on difficult times or find themselves in need of specialist care, advice or assistance. 

The charity's expenditure is currently split across five areas: the LMA's Confidential Helpline; financial contributions; medical expenses and mobility grants; education and coaching bursaries and grants; charity and community partners. 

In addition, the LMA's charity works with a number of selected charity partners, linking the LMA members directly with important community and grassroots programmes, including Special Olympics Great Britain, Coaching for Hope in Africa, The Prince's Trust and Prostate Cancer UK. The LMA's members deliver both profile and impact to campaigns and initiatives as well as giving up their time to have a direct hands-on engagement which is the essential ingredient that makes the difference.