PCUK

02 Aug 2019

LMA CHARITY PARTNER PROSTATE CANCER UK LAUNCH NEW CAMPAIGN

LMA Charity Partner Prostate Cancer UK have launched their new film about the “Man of Men” badge. The powerful production reinforces the life-saving partnership between Prostate Cancer UK and the LMA at the end of a fifth successful season working together.

The video, launched at the LMA Annual Awards Dinner earlier this year, showcases the charity’s ambition to celebrate everything great about men and highlight the special moments we lose when a life is claimed by prostate cancer.  The LMA also raised £10,000 at their Annual Awards Dinner and aims to continue fundraising throughout the 2019/2020 season to help fund specialist nurses to support those concerned or affected by prostate cancer throughout the 2019/20 Premier League season.

“Our progressive and pertinent partnership with Prostate Cancer UK continues to showcase the power of football as a force for good, and our members continue to support with real vigour.

 “We are proud to collaborate on this eye-catching film, showcasing the iconic ‘Man of Men’ pin badge which our members and the whole football family wear so regularly on the touchline and in the media. We have also pledged to help fund a specialist nurse to ensure men and their families affected by prostate cancer continue to receive the support they need.” Richard Bevan, LMA Chief Executive.

Prostate Cancer UK Chief Executive Angela Culhane said: “Our relationship with the LMA is hugely important. The influence of so many leading figures in football getting behind us makes a real difference in the fight against prostate cancer, and this video sends out a powerful message about the dangers of this disease.

“It’s humbling to see so many managers wearing our ‘Man of Men’ pin badge on touchlines up and down the country, and the added engagement in players, club staff and supporters involved in our events such as our match day collections, our charity cycle rides and our March for Men walking events has been phenomenal. We look forward to our partnership continuing for many years to come.”

Earlier this year Prostate Cancer UK launched their new campaign, ‘Men, we are with you’, to celebrate everything great about men and highlight the special moments we lose when a man dies every 45 minutes from prostate cancer.

To watch the film and find out more about Prostate Cancer UK’s work in football, including how to buy a Man of Men pin badge and take part in Jeff’s Stelling’s March for Men, visit prostatecanceruk.org/football.