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Key Contacts


Richard Bevan - Chief Executive

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Richard was appointed to the post of Chief Executive of the League Managers Association in January 2008.

Richard is a prominent character in the world of sport and business. He joined the Professional Cricketers’ Association in 1996 & became Chief Executive in 2001 to 2007, developing the profile and business of the organisation to becoming a major player in world of cricket. Richard was also a founding Director of the Federation of International Cricketers’ Associations. He is also a Trustee of the Team England Player Partnership & member of the Professional Players’ Federation (the umbrella body for all players’ associations including the PFA, PGA, PRA, PCA and Jockeys’ Association).

Richard Bevan, has also recently been appointed Chairman of The board of The Caribbean Premier League (CPL). The Caribbean Premier League (CPL) is the newest addition to the yearly cricket calendar drawing some of the most talented cricket players to the colorful Caribbean.  The inaugural Limacol Caribbean Premier League held in Summer 2013 was a massive success with a record breaking quarter of a million people attending the matches across six countries and the action being beamed into more than 135 million homes across the globe. Planning is now underway for the 2014 staging of the Caribbean Premier League.

Richard grew up in Shropshire and lives in Manchester with his wife Suzanne Goddard QC a specialist criminal barrister. He held an International Rally Driving License for six years and competed in three RAC Rallies. He played football and cricket to a high amateur standard and plays golf off a five handicap. Richard played football for 12 years for the Liverpool & Shropshire Ramblers & was football coach at Concord College Shropshire from 1984 – 1987. His abiding interest is business of sport!


Olaf Dixon - LMA Group Director

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Olaf has been a familiar face in football administration over the last four decades having started in 1976 with the World Sports Academy, the company founded by Jimmy Hill to develop football and run the national side in the Kingdom of Saudi Arabia.

At the end of a successful three-year contract in Saudi, Olaf returned to England and, together with the late and respected John Camkin, took over the administration and organisation of the Secretaries’ and Managers’ Association, the forerunner to the League Managers Association, becoming the organisation's full-time secretary in 1980.

He saw the Secretaries’ and Managers’ through two name changes as an organisation until it became the Institute of Football Management and Administration (IFMA). With the formation of the LMA as the representative body of professional managers within IFMA, Olaf became LMA secretary and, from June 1998, deputy chief executive and was instrumental alongside John Barnwell in overseeing the development of the association. This included the LMA's move into bigger premises in Leamington Spa, a subsequent relocation to Warwick and in 2012, with current chief executive Richard Bevan, to St George’s Park. In the summer of 2013, Olaf reduced his duties and is now a director of the LMA group companies. 


Graham Mackrell - Board Director of LMA Management Limited

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Graham is responsible for handling the Association's Technical and Regulatory relationship with Football’s Stakeholders, together with the Association’s Integrity Programme for members, covering Anti-Doping, Diversity and Betting issues. He also manages Members’ Contractual/Employment cases.

He has spent over 35 years in professional football and worked in the game at all levels during his time at AFC Bournemouth, Luton Town, Sheffield Wednesday and West Ham United. In addition he has gained international Event Management experience with The Football Association and UEFA.

A Fellow of the Chartered Association of Certified Accountants and a Trustee of the Football League Pension Scheme, he is also a Match Delegate in the Barclays Premier League.

Alongside his role within the LMA, Graham manages the day-to-day affairs of both the Professional Football Coaches Association (PFCA) and the Professional Football Administrators Association (PFAA).  


Sue McKellar (McCann) - Board Director of LMA Newmedia Limited

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Sue has worked for the LMA since 2005. Initially joining the organisation to supply exclusive interviews with managers for the LMA website she now fulfils the dual role of Premier League managers representative and Director of Communications.

Sue brings a wealth of football and broadcast experience to the LMA that includes 5 years working as Sales & Promotions Manager for Crystal Palace Football Club and 12 years as a Producer with Sky Sports. As well as an extensive contacts list of British football managers Sue has a network of international manager contacts gained whilst travelling world wide to produce Sky Sports News coverage of England international matches for 5 years. In addition Sue has also worked as an Account Manager in both product and recruitment advertising agencies working on blue chip accounts such as Saab, Lloyds Bank and Royal Mail.

In conjunction with Richard Bevan Sue deals with all matters involving the LMA's Premier League managers; meeting and speaking with each manager at regular intervals throughout the year. In her role as Director of Communications Sue conducts interviews for the LMA's 'The Manager' magazine and is involved with the development and execution of the LMA's media strategy. 


Lindsay Gordon - Director - In House Lawyer

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Lindsay joined the LMA in January 2015 having worked in private practice for the past 10 years. During her time in private practice Lindsay established a well-regarded sports niche and was recognised in the 2014 and 2015 editions of the Legal 500 for her work advising clubs, managers, coaches and players across a range of sports.

Lindsay is responsible for advising members on all employment related matters including contract queries, technical and disciplinary issues and integrity matters.


Alex Smith - Commercial Director

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Alex has over 10 years’ experience working across the sports industry having joined the LMA in October 2012 in the role of Partnerships and Events Manager.  Since this appointment, Alex has continued to take on more responsibility for the management and continued growth of the LMA’s commercial activities and is now Commercial Director, overseeing all aspects of rights delivery, partner management and new business opportunities.

Alex joined the LMA having worked at the London Organising Committee of the Olympic Games (LOCOG), culminating in him managing the workforce, including a team of volunteer Games Makers at an Olympic and Paralympic venue during the Games themselves.  Prior to this, Alex worked for the Youth Sport Trust and BADMINTON England, the NGB for the sport.

Alex played representative and semi-professional football and is a sports enthusiast, spending more time now watching rather than participating.  A proud father of two, Alex is continuing to work on his golf swing in any free time he gets.


John Duncan - Technical Manager

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John's responsibilities at the League Managers Association include being our representative on the Technical Liason Group and attending meetings of the Professional Game Match Officials Board. He is also a Match Delegate at Barclays Premier League matches.

His managerial career started as Player/Manager at Scunthorpe United and included two spells at Chesterfield, during which time the club achieved two promotions and won through to an FA Cup Semi-Final in 1995. In addition, John had a short spell at Hartlepool United and three seasons at Ipswich Town .

A qualified teacher, John started his career at his hometown club Dundee where he won a League Cup Winners medal, before transferring to Tottenham Hotspur in 1974 for a fee of £160,000. In a relatively unsuccessful Spurs side, going through a transitional period, John had an excellent scoring record getting 62 goals in 118 appearances, and was a key member of the Spurs team that regained their place in the old First Division in 1977/78. He was later transferred to Derby County, before starting out on his managerial career.


Ali Betson - Member Services Manager

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Ali joined the LMA as Office Administrator in March 2013 and has worked as Member Services Manager since July 2014.

Ali was previously a BBC journalist responsible for news reporting, writing and reading news bulletins, and producing programmes. Interviewees included the Prime Minister, the Chancellor of the Exchequer and members of the royal family. In addition, Ali provided PR services to a number of charities, including the Campaign to Protect Rural England and Red Balloon Learner Centres.


Lucy Brown - Senior Events and Partnerships Manager

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Lucy joined the LMA in January 2014 as Events and Office Administrator and was promoted to Partnerships and Events Manager one year later. Since then Lucy has gone on to play a big role in the organisation and delivery of the main LMA Annual events plus commercial partner events. From this she became Senior Events and Partnerships Manager in June 2016.

After gaining a Vocational Degree in Events Management at Manchester Metropolitan University in 2011 she then spent the next 3 years as a Private Household PA and Nanny for ex England Cricket Captain Michael Vaughan and his family.

Lucy has also participated in organising events for The Helens Trust Foundation, Cancer Research and worked at the Sheffield Children's Hospital Charity organising events.


Mark Farthing - Member Services & Commercial Executive

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Mark joined the LMA in June 2015 as Member Services & Commercial Executive and assists with the delivery of the LMA Member Services Programme as well as the Commercial Programme and Partnership Network.

Having completed his apprenticeship at Luton Town FC, Mark decided to go to the University of Derby to study a BA in Creative Writing. After graduating in 2012, Mark became heavily involved in the administration of University sport leading to his election as Student Director of British Universities & Colleges Sport (BUCS), a one year non-executive position on the BUCS Board.

Mark still plays non-league football, although his box to box days are long behind him.


Rebecca Gentle - Member Services Executive

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Rebecca joined the LMA in July 2016 as Member Services Executive.

After graduating from Loughborough University with a Sport Management degree, Rebecca spent 5 years working in the travel industry with TUI Travel, organising worldwide sports trips for amateur clubs and schools.

Rebecca also volunteered at various sports events, the highlight being the London 2012 Olympics, where she worked in the Athlete’s Village and Aquatics Centre.


Sarah Ryan - Brand and Design Manager

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Emma Causer - Office Administrator

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Emma initially joined the LMA as Member Services Executive in July 2012.  Following the arrival of her second son in 2013 Emma took a career break, but returned to the LMA in the spring of 2016 as Office Administrator.  Emma's role provides support to the office which includes events preparation, member communications, the administration of the CPFMA course and subscription renewals. 

Previously Emma spent 10 years in the horse racing industry, both at racecourse and head office level.  She held a number of posts, including racecourse marketing manager, commercial executive and events executive.

Away from the office Emma is a keen fundraiser for the Children's Ward at Queens hospital, a darts player and heavily involved in the local bowls team.



ADDRESS:

League Managers Association
St George's Park
Newborough Road
Needwood
Burton on Trent
Staffs
DE13 9PD

PHONE

01283 576350

FAX

01283 576351

EMAIL

lma@leaguemanagers.com