Commercial Case Studies
Commercial Case Studies
Nike – LMA Ambassador Insight and Inspiration
Nike is one of the LMA’s senior commercial partners, with the partnership dating back to 2011 and supporting and enhancing both their sponsorship within the game of the Premier League and the FA and more broadly across their football properties.
Nike supports the LMA Institute of Leadership and High Performance, offering resource to the educational, wellbeing and personal development programmes offered to the LMA Membership and Diploma students.
LMA Ambassadors provide coaching support to the Nike Academy, based out of St. George’s Park, including appearances from the likes of current England manager Gareth Southgate and Nigel Adkins both providing their insight and experience for the players and Nike Academy coaching staff.
In addition, the LMA supports Nike’s internal management programme with Ambassadors attending seminars and training days focusing on specific leadership and management topics. LMA Ambassadors attending include Rene Meulensteen, Stuart Pearce and Harry Redknapp.
LG – Brand awareness
LG Electronics has been a commercial partner of the LMA since 2013 and sponsors both the LMA Annual Awards Dinner and the Performance of the Week Award on an ongoing basis.
Enhancing LG brand presence in the game, both the Awards and the Performance of the Week Award ensure that LG is recognised as a brand integral to the game with weekly coverage for the latter on Sky’s Soccer Saturday programme.
Prostate Cancer UK – Campaign support
The award winning partnership between the LMA and Prostate Cancer UK started in 2014. Prostate Cancer UK fights to help more people be aware of and survive prostate cancer and uses football as its main driver to raise awareness. The charity reaches out to millions of football fans asking them to join ‘Men United’.
LMA Members wear the ‘Man of Men’ badge on match days and in the media, using their position as a focal point for the millions of people who watch football every week to help with the awareness. In addition, the LMA Magazine publication, The Manager carries regular adverts, features and articles on Prostate Cancer UK campaigns and programmes. LMA Ambassadors have attended cancer research centres (Roberto Martinez), annual golf days (Ossie Ardiles & Kevin Keegan), traded on Bloomberg’s floor (Harry Redknapp) and invited charity supporters to join them for a relaxed evening about football (Martin Jol).
The LMA membership have become advocates for the cause, participating in and raising funds at Prostate Cancer UK activities such as the annual Football to Amsterdam bike ride and Sky Sports Jeff Stelling’s 10 marathons in 10 days.
Since inception, the partnership has raised well in excess of £500,000.
Clinigen – Corporate Social Responsibility
The LMA and Burton upon Trent based pharmaceutical company Clinigen have been commercial partners since 2014.
The partnership provides Clinigen with an outlet for their CSR activities with the LMA facilitating all aspects of Sports Science Masterclasses at the new home of English football, St. George’s Park. With Clinigen selecting schools from across the country, groups of 20 young people get the opportunity to experience the facilities, elite level strength and conditioning training and professional level football coaching. LMA Ambassadors including Aidy Boothroyd, Terry Butcher, Owen Coyle, Alan Irvine, Roy Keane, Steve McClaren, Peter Reid and Kit Symons have all offered their expertise for truly unique and unforgettable experiences.